Bvlgari has opened its second store at Beijing Capital International Airport Terminal 3. The boutique is being operated by Heinemann Commercial & Trading (Beijing) Co Ltd, a 100%

subsidiary of German travel retailer Gebr Heinemann – marking the latter's debut in the Mainland Chinese market. The official opening ceremony will take place on 9 April.

Located beyond passport control on the domestic departure side, the 53sq m store carries a selected assortment of jewellery, wallets, watches, eyewear and bags for men and

women.

The boutique is understood to be Bvlgari's first in an airport domestic departure area. It is the second store operated by Gebr Heinemann in China, following the opening of a

Versace boutique at Hong Kong International Airport last month. The Bvlgari watch offering will be distinguished by a creative and contemporary style characteristic of all Bvlgari creations, according to Gebr Heinemann. The classic leather accessories are notable for an understated style, which “couples innovative design with linear yet fashionable decorative hallmarks”, Gebr Heinemann

added. The latest collections are highlighted by “daringly elegant bags with a retro touch that underlines feminine chic and eclectic luxe”, the company said.